How to make your clinic brand famous

How to make your clinic brand famous in your area

 "What is seen is sold". Always make this thing clear in mind. People are in rat race for brands. Now a day average quality products can beat the best product on the bases of product management strategies.

Your clinic your brand

We are leaving in an advertisements driven world. Our commercial activities are largely influenced by advertisements. Advertisements lead to branding of their product.

Even if you are doing best in the industry still you need advertisements to make your clinic in race. Continuously Visibility in public is very important. If you want to established your clinic and want to become famous in your area you have to take necessary steps.

Do not let any stone unturned to make your clinic visible. To make your clinic visible and famous follow these simple steps: 

Presentable reception: 

Most of the clinicians do not take their reception area very seriously. Reception is the face of your clinic; it is the first impression of your clinic. Always remember that first impression is the last impression.  Hire a smart, intelligent and presentable receptionist.

Your reception area should be neat and clean. It should be well illuminated and comfortable for patient as it is also serving as waiting room for your clients. Digital display and TV can be placed in your reception area. You can play advertisements and recordings of your domain speciality.

Doctors: 

Doctor plays a role in clinic what heart play in body. Doctor should be knowledgeable and expert in his domain. Doctor should present himself confident enough to assure the patients who are suffering that they will cure at this facility. Presentable doctor make difference most of the doctor take care of this thing but still number of physicians and therapists don’t take this seriously.

Personal hygiene of doctors matter a lot. Proper grooming of hair nails and body odour should take in to account. In the word of consumerism service provider always remains the item of criticisms so doctor should be most careful.

Most of ethical standards says that doctor should not use any body scents or perfumes but I am not completely agree with this, a light deodorant or perfumes should be allowed to doctors also.

Doctor’s chamber:
it is also an important thing in a clinic. It should be well decorated illuminated and comfortable.

 Bookshelves always make an impression that doctor is a dignity and to sit on doctor chair he worked hard and read lot of books attained all knowledge to treat the patient. Always install your degree framed near to the book shelf. Bookshelves should be clean giving impression that they are in use by doctor to update her shelf.

Sign board of your clinic: 
Always take help of a professional to design your signboards and logos for your clinic. Signboards should clearly display your name, degrees and speciality. It should not be very fancy but also not a simple one.

Prescription pads bills and stickers:


all of these should have necessarily display your logo. These can also make with the help of a printing professional. e.g of a logo

Advertisements through a cable network of your area: 
Digital displays always make an impact on your branding. When people see your advertisements in TV with your details they come to know about you and your clinic. They will know about the facilities in your clinic, in their area. This will make your clinic famous. Adding to this you can also run your add campaigns in local theaters also, if your budget allows.

Internet impression: 
register your presence in the world of internet. Your clinic should have a website. This website clearly display about your clinic and services provided. Online appointments software can be embedded in the website.

Cheap and best websites hosting services are available now a day.

Free website can also be made by taking a small effort on platform like yolasite e.g.  www.scmphysiotherapyclinic.yolasite.com and www.medicobola.yolasite.com

Blogging: 
make a blog of your clinic and doctor working in clinic; their views and opinions can be displayed like e.g. http://physiotherapyanobleprofession.blogspot.in and http://physiotherapyearnings.blogspot.in

Register your clinics in social platforms like twitter, Facebook, reedit and goggle plus etc.

Advertisements in job portals, if there is requirements of a staff will also add to it.

Advertise in local newspaper: 
Newspaper are the perfect medium, they have close reach to the community. Advertisement in local newspaper can help you a lot in order to make your clinic famous.

Bills and stickers in your community: 
hand bills stickers with logo should regularly be circulated through newspapers in your localities.

All program and celebrations with offers to patients should be circulated with bills in newspaper of locality.

Special discounts and offer to local area patient at regular intervals are also a good idea to increase the foot fall.

So start following these simple steps to make your clinic more visible in your localities.

Wishing you a very happy and prosperous new year!

How to earn more from your clinic

How to earn more from your clinic?

We all have studied same course, same practical, we went to same universities and colleges, still some of us are known as famous physiotherapists while other are not. 

Have you ever wonder why this level gap and why is this differentiation?
On analysis many factors come forward for this. Experience was the one but other then that there are factors responsible. If we want to earn more from our clinics we have to do some home work for this. By implementing simple ways you can also earn more.

•  Identifying a need in your community

Your location should be need based, try to find out the number of clinics in your location so that you have clear cut idea of the patients which need your services.
Try to find out number of physiotherapy clinic in your area and type of services they are provided you have to deliver best services among them.
Your clinic should have well equipped and quality machines. It is common observation in India most of the clinics do not have traction units.
If your clinic is providing facility to patients they will not hesitate to pay you more then to other clinics in your vicinity. Your clinic should have well maintained and illuminated interior and is not necessary to have the costlier one.



•   How to determine which new service/model for your clinic

Always try to update yourself and your clinic in latest techniques and modalities.
Your treatment model should be unique and evidence based.
Try to follow your service model strictly.
 Always consider the finding of other doctors like pathologist and radiologist‘s finding in making final diagnosis for your patient.
Your quality treatment to your patients is the life of your clinic. If patient got treated effectively and relief, they will spread the good words for you. No publicity can beat the publicity of mouth words.



•   Ways you can reduce overhead costs and increase profits

In physiotherapy clinics there is continuous need of aid and appliances you can purchase in bulk and provide it at reasonable cost to your patient or you can provide it through aid and appliances sellers of the area in your area.
Always purchase daily clinical consumables like gauze, cotton, tissues, gels and wax in bulk.
You can hire interns to reduce your overhead costs if patient load is more, but always keep the check on treatments given by interns.

•   Tips and tricks

 Always note down your finding and take it as future reference to make profits.
Organize free camps like Neuro checkup camp, bone health camps, general health checkup camp.

Many health supplements promotional companies provide free bone densitometry test (DEXA), BMI and neuro sensitivity tests free of cost.

 These activities surely increase number of patient in your clinic.

·   And more.....

In this world of information technology don’t lose any scope of online promotion.

Register to various social online platforms.

Opt for promotional campaigns like Rehabilitation and charity programs.

Always celebrate occasions like World disability day, doctor’s day and world physiotherapy day and display offers for these days.

Follow these steps and Happy earning. If you are also having some new ideas to share please write in comment box below so that it can help physiotherapy domain in large.