How to make your clinic brand famous
in your area
"What is seen is sold". Always make this thing clear in mind. People are
in rat race for brands. Now a day average quality products can beat the best
product on the bases of product management strategies.
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| Your clinic your brand |
We are leaving in
an advertisements driven world. Our commercial activities are largely
influenced by advertisements. Advertisements lead to branding of their product.
Even if you are doing best in the industry still you need
advertisements to make your clinic in race. Continuously Visibility in public
is very important. If you want to established your clinic and want to become
famous in your area you have to take necessary steps.
Do not let any stone unturned to make your clinic visible. To
make your clinic visible and famous follow these simple steps:
Presentable
reception:
Most of the clinicians do not take their reception area very seriously. Reception is the face of your clinic; it is the first impression of your clinic. Always remember that first impression is the last impression. Hire a smart, intelligent and presentable receptionist.
Most of the clinicians do not take their reception area very seriously. Reception is the face of your clinic; it is the first impression of your clinic. Always remember that first impression is the last impression. Hire a smart, intelligent and presentable receptionist.
Your reception area should be neat and clean. It should be
well illuminated and comfortable for patient as it is also serving as waiting
room for your clients. Digital display and TV can be placed in your reception
area. You can play advertisements and recordings of your domain speciality.
Doctors:
Doctor plays a role in clinic what heart play in body. Doctor should be knowledgeable and expert in his domain. Doctor should present himself confident enough to assure the patients who are suffering that they will cure at this facility. Presentable doctor make difference most of the doctor take care of this thing but still number of physicians and therapists don’t take this seriously.
Doctor plays a role in clinic what heart play in body. Doctor should be knowledgeable and expert in his domain. Doctor should present himself confident enough to assure the patients who are suffering that they will cure at this facility. Presentable doctor make difference most of the doctor take care of this thing but still number of physicians and therapists don’t take this seriously.
Personal hygiene of doctors matter a lot. Proper grooming of
hair nails and body odour should take in to account. In the word of consumerism
service provider always remains the item of criticisms so doctor should be most
careful.
Most of ethical standards says that doctor should not use any
body scents or perfumes but I am not completely agree with this, a light deodorant
or perfumes should be allowed to doctors also.
Doctor’s
chamber:
it is also an important thing in a clinic. It should be well decorated illuminated and comfortable.
it is also an important thing in a clinic. It should be well decorated illuminated and comfortable.
Bookshelves always
make an impression that doctor is a dignity and to sit on doctor chair he
worked hard and read lot of books attained all knowledge to treat the patient.
Always install your degree framed near to the book shelf. Bookshelves should be
clean giving impression that they are in use by doctor to update her shelf.
Sign
board of your clinic:
Always take help of a professional to design your signboards and logos for your clinic. Signboards should clearly display your name, degrees and speciality. It should not be very fancy but also not a simple one.
Always take help of a professional to design your signboards and logos for your clinic. Signboards should clearly display your name, degrees and speciality. It should not be very fancy but also not a simple one.
Prescription
pads bills and stickers:
all of these should have necessarily display your logo. These can also make with the help of a printing professional. e.g of a logo
all of these should have necessarily display your logo. These can also make with the help of a printing professional. e.g of a logo
Advertisements
through a cable network of your area:
Digital displays always make an impact on your branding. When people see your advertisements in TV with your details they come to know about you and your clinic. They will know about the facilities in your clinic, in their area. This will make your clinic famous. Adding to this you can also run your add campaigns in local theaters also, if your budget allows.
Digital displays always make an impact on your branding. When people see your advertisements in TV with your details they come to know about you and your clinic. They will know about the facilities in your clinic, in their area. This will make your clinic famous. Adding to this you can also run your add campaigns in local theaters also, if your budget allows.
Internet
impression:
register your presence in the world of internet. Your clinic should have a website. This website clearly display about your clinic and services provided. Online appointments software can be embedded in the website.
register your presence in the world of internet. Your clinic should have a website. This website clearly display about your clinic and services provided. Online appointments software can be embedded in the website.
Cheap and best websites hosting services are available now a
day.
Free website can also be made by taking a small effort on
platform like yolasite e.g. www.scmphysiotherapyclinic.yolasite.com and www.medicobola.yolasite.com
Blogging:
make a blog of your clinic and doctor working in clinic; their views and opinions can be displayed like e.g. http://physiotherapyanobleprofession.blogspot.in and http://physiotherapyearnings.blogspot.in
make a blog of your clinic and doctor working in clinic; their views and opinions can be displayed like e.g. http://physiotherapyanobleprofession.blogspot.in and http://physiotherapyearnings.blogspot.in
Register your clinics in social platforms like twitter,
Facebook, reedit and goggle plus etc.
Advertisements in job portals, if there is requirements of a
staff will also add to it.
Advertise
in local newspaper:
Newspaper are the perfect medium, they have close reach to the community. Advertisement in local newspaper can help you a lot in order to make your clinic famous.
Newspaper are the perfect medium, they have close reach to the community. Advertisement in local newspaper can help you a lot in order to make your clinic famous.
Bills
and stickers in your community:
hand bills stickers with logo should regularly be circulated through newspapers in your localities.
hand bills stickers with logo should regularly be circulated through newspapers in your localities.
All program and celebrations with offers to patients should
be circulated with bills in newspaper of locality.
Special discounts and offer to local area patient at regular intervals
are also a good idea to increase the foot fall.
So start following these simple steps to make your clinic more
visible in your localities.
Wishing you a very happy and prosperous new year!