Dr. Vijay Guleria, BPT MPT(Ortho) MSW. Physiotherapy advocate

Visitors today

PHYSIOS OR ENTREPRENEURS, WHY NOT BOTH?

PHYSIOS OR ENTREPRENEURS, WHY NOT BOTH?

1. Clinical judgment – The know how to build clinical judgment and the process for a business are identical to a great extent. When one learns from his/her mistakes, it is called experience. When he/she learns from experience, it is called clinical judgment.




2. Uncertainty – Physios are used to dealing with uncertainty. Like entrepreneurs, physios make decisions with incomplete information. Sometimes they have to do things based on their gut.


3. Problem-solving trait – Just like businessmen, Physios too have a bias to action. A patient’s history, physical exams and tests, all are a routine part of care, just means of solving the problem the patient is suffering from.


4. Pattern recognition – Physios are excellent at it. They basically do 3 things: Make decisions, communicate/educate, and do procedures. 



5. Question, observe, connect and associate – These core entrepreneurial skills are what makes a physio. In The Innovators DNA, the noted core skills of innovators were: questioning, associating, connecting, experimenting and observing.

6. Research and Experimenting – Entrepreneurship is about researching about things extensively and then experimenting with new ideas. Physios do this every day with their patients making them a pro at it.


7. Core entrepreneurial roles – Physios know how to be technopreneurs, market perceivers, managers, and/or investors.

8. Patients or Customers, both need same things – Physios have access to patients and understand the clinical issues more than anyone else. Just like customers, patients also have needs and wants.
9. Assess risk and make the spot cost-benefit decisions – Every medical decision made by a physio is based on the results of risks versus the benefits.



10. Take difficult decisions – Physios have the courage to know when something won’t work or should be ended. Physios deal with many grave circumstances and do what’s best for the patients. The same thing is required by an entrepreneur as well.







.